There was a time when having a website would be something fancy done by the top dogs of your industry. But, right now, this has become more of your restaurant’s reputation being at stake.
You will find restaurants and catering services around you approaching customers using websites to have a wider reach, and it's working well.
People are browsing through restaurants online to find out more about a restaurant they have heard. How you attract your audience depends on the “atmosphere” they are presented with.
Restaurants with amateur websites are often ridiculed and exited immediately no matter how appetizing pictures you present. Then again, restaurants with no websites at all barely exist since customers would like to find reviews and the menu before going to the location in person.
One of the most common questions is: “How much will it cost to build a restaurant website?” While there isn't a single answer, the costs depend on how you take advantage of modern technology.
Websites can take anywhere from $1000 to $10,000 according to your budget. This article is to teach you how to create a website within your means and end up with a slightly unique finish.
Hiring a web developer is extremely expensive, so we are going to skip it in this article since you want to build a restaurant website for under $200.
The last thing you want is to hire a cheap web developer who ends up disappointing you. This tutorial has little to no technology involved so you can easily follow this.
Steps to Build a Restaurant Website Design for Under $200
Your main target when creating a website for your restaurant is to grab the attention of hungry customers.
Since a restaurant website design is nothing too different from other websites, we are going to let you know of the basics while integrating some suggestions for a restaurant business.
Step 1: Find a Beautiful Theme
Your restaurant website should visually match your concept for starters. The key elements of your website include:
- A homepage
- Restaurant information
- A well-built menu
- Contact Information
Whether it is a fast food chain, a cloud kitchen, a casual restaurant or a luxurious one, you will need a simple yet effective theme for your restaurant’s landing page. Some additional features can include a review page, options for mobile friendliness and restaurant location.
Content Management Systems like WordPress have their own free themes of which some are free but you can choose from the countless other purchasable themes.
We would like to recommend Divi theme, a platform which is powerful enough to replace the general WordPress editor.
Divi is more than just a WordPress theme, it's a completely new website building platform that replaces the standard WordPress post editor with a vastly superior visual editor.
The theme is quite popular because of the features they have. It can work with WordPress - the most popular Content Management System, which we will come to in a second.
First, let's take a look at what Divi Theme has to offer:
Divi Theme Features
Drag & Drop Building: You can edit the front end of your page by its simple drag and drop features. Gain control of the add, move and delete options without the need of back end coding.
Visual Editing: The editing options of Divi allow you to design your page intensely and get the exact visual effects that you need.
CSS Control: The visual design controls present in Divi can be customized by web designers using the interface. This is an option you can take advantage of if you are hiring a web designer; otherwise there is no need of coding.
Responsive Editing: Divi understands that mobile-friendliness is an issue for many websites. In fact, 81% of consumers search for restaurants using smartphones. Divi allows you to choose how your restaurant website would look using a mobile.
Design Options: The Divi Design galore consists of thousands of elements and design options. These designs are customizable and reusable with a huge number of settings.
Like a contemporary software application, Divi allows you to undo, redo and even roam through your history.
The layouts offered by Divi in the Divi Layouts marketplace are suitable for restaurants, cafes, bakeries and even farms. If you visit the website, you will find numerous samples of layouts, each popping out the text as well as pictures.
These admiring semblances will be favorable enough to work as a reflection of the food, service and style of your restaurant.
Divi also works with a four-color palette (Black, White, Red, and Brown) that has been claimed to capture the subconscious reasoning of viewers.
Step 2: Get Solid Web Hosting & Domain Name
Web hosting is basically a service that a website needs to be viewed on the Internet. The service hosts and stores website information on a server which is connected to your computer.
One of the most authentic services is HostPapa. Their guaranteed services are known worldwide.
Some of their features include:
High Speed: The server is one of our favorites because of its millisecond speed. The fast loading web pages are indeed reliable.
WordPress Friendly: Of all pages on the Internet, 25% is run through WordPress. HostPapa works with pre-installed WordPress as well as 400+ apps to handle info.
Security: HostPapa is a symbol of security. Its security features, firewalls are enhanced. Moreover, all websites hosted by them are secured with an SSL certificate and Domain Privacy Protection.
Free Domain: Thanks to their extra services, you get to register a free domain name without any hidden fees. That means, you don't need to purchase a domain separately.
Unlimited Bandwidth: Whether your website is still or booming, the last thing you wish to see is halted traffic. HostPapa serves you with unmetered bandwidth to handle unrestricted amounts of visitors.
Storage: Grow your account with the HostPapa SSD storage available for your website files.
If you order HostPapa through the Credbrands link, you get a whopping 63% discount. This means, you can start using a web hosting provider for as little as $2.95/month.
The starter pack includes hosting for two websites, a domain, 100GB of SSD storage, unlimited bandwidth as well as all features of HostPapa.
You can also read our detailed HostPapa review for more information about this amazing host.
Why You Should Use WordPress
We have mentioned earlier about the difference between a website builder, a WordPress site and a Web Developer. Here’s a list of who they are for.
Website Builders have a free plan for people with no necessary target such as for hobbies, school projects, and personal blogs. The Basic plan that costs around $12 is for larger blogs, portfolios, and small businesses.
The E-commerce plan which ranges around $18 to $50 is for people who wish to sell products through the website. Lastly, the Enterprise plan is for large businesses and costs around $500.
If you want an up and thriving website for your busy restaurant, you will need to jump to the Enterprise plan.
Then again, WordPress is free and open-source with elements you may or may not pay for depending on how professional and appealing you want your website to be.
You have more control over it. This is for anyone who wants:
- To use basic technical skills
- Full customization ability
- Large websites and blogs
Since WordPress is cheap, you can spend money on themes and also hire a WordPress Developer to customise your website for a more elevated look.
You can install WordPress through various ways. Follow this step-by-step tutorial for more!
Step 3: Find a Freelancer on Fiverr to Get Website Design
If you have ever gotten freelance work done, you must have heard of Fiverr. Fiverr is this explosion of micro-outsourced services that connect people from all over the world.
You can get quality freelancers on this platform for any kind of work from building resumes to building websites.
As for building your restaurant website, you can hire a web developer to build the entire website which will cost around $5000 to $25,000. Since our budget is extremely low, we are going with the more cost-effective website builder, WordPress.
Hiring a WordPress developer can allow you to change Premium themes available in WordPress and recreate them into something unique.
The world of Fiverr is immense and you can go as low as $50 to make your “middle-ground” website. The cost varies depending upon how much work you want done, such as fixing a header, moving your restaurant logo, adding a navigation bar for your restaurant location.
You can also use freelancers to do other work for your restaurant.
As for the restaurant website content, you can bid for graphic designers for creating a special logo if you don't have one, copywriters to add content for your homepage, video editors to edit sales/promotional videos, photo editors to create visual effects for your food, or even customer care executives to handle your calls.
Building a website is quite involving for you as you have to remain aware at every moment of the process.
Now that you know the basics of creating a restaurant website by yourself, you know how to keep it under $200 or as high as $30,000.
You should know that this isn’t just about the money. You will need other resources such as time to learn them, designing skills, and also technical skills to decrease costs and increase website value.
Your restaurant is your creation, so try to be frugal while not compromising on the atmosphere and keep some food for us if you’ve saved enough