Top 8 Best Influencer Marketing Tools in 2020 (Reviewed)

So, you’ve just started a great business with a strategic plan in place, but you’re having a hard time reaching your target audience even after doing tons of research and planning. This is exactly where influencer marketing tools come in handy. 

Today, we’ll take you on a tour to discover the best influencer marketing tools, which will be effective in helping your business take off. Besides that, we’ll also let you know how you can choose which of these will be best for your business needs. To learn more, continue reading. 

Influencer Marketing Tools – How it Works

Nowadays, search engines are crafted with complicated algorithms. So, making room for your new business in the vast world of the internet is tough unless you have the right tool at the right time. 

There are thousands of people who have created their own communities with massive audiences; those people are called influencers. If you want to reach your target audience, you can just find an influencer whose niche is related to your business and work together to promote your offerings.

It’s not as easy as it sounds, though. You have to find and reach out to the influencers who can truly play an impactful role in your marketing campaign.

For that, you can find tools that not only help you find a suitable influencer, but also keep track of your contracts, collaborations, and measure the success rate of the partnership. Besides that, you also need tools to create engaging content that will genuinely appeal to your target audience. 

How Influencer Marketing Tools Totally Change the Game

Influencer marketing tools are arguably the best way to boost your business, and statistics from professionals clearly show that. Over 92% of media marketing tool users have been successful in using such tools as an efficient option to promote business. 

If you’re an entrepreneur or a corporate executive, then you can understand how much time can be wasted prodding on every site to find the target audience.

Spamming on social media platforms doesn’t do the work either. So, there’s no greater way than choosing marketing tools that can effectively save your time and promote your brand.

You also get some significant business benefits from these tools. For example, your company will appear to be more credible, and people will start to trust you when they hear about you from their favorite influencers.

It also enriches your content strategy, as using the tools allow you to realize which type of content works for you and your audience, how it should reach your target audience in more efficient ways, and so on.

Top 8 Best Influencer Marketing Tools in 2020

1. Fourstarzz Media

Fourstarzz Media

Fourstarzz Media is a great matchmaker for business people and influencers. It saves your time by choosing the best influencer from the online platform.

The searching interface allows you to find influencers depending on their location, audience type, and gender. The most amazing thing about this tool is that you can compare the profiles of different influencers by analyzing their engagement percentage and reach. 

Unlike the other influencer marketing tools, you, along with every other user, get the top priority because Fourstarzz media doesn’t limit down the features based on the size of your business.

Overall, Fourstarzz helps you to find influencers and maintain a good relationship with them.

PROS

  • Easy interface
  • Supports all major channels
  • Good deals

CONS

  • No free trial
  • UI can be improved

2. Buzzsumo

Buzzsumo

Buzzsumo is a unique yet very effective influencer marketing tool. It allows you to see the trending stuff going on the internet.

You can search for keywords based on the category of your business niche to see what sort of content your competitors are publishing and what type of content is getting higher traffic.

Aside from that, you can also connect with influencers related to your niche using this software. So, this is an all-in-one tool for influencer marketing since you can both understand what sort of content you need to make within your targeted niche and communicate with influencers who will promote your content for you. 

Buzzsumo is a freemium tool but works best in premium mode.

PROS

  • Finds content ideas
  • Amplifies the contents
  • Helps to find backlinks

CONS

  • High pricing for premium mode

3. NinjaOutreach

NinjaOutreach

NinjaOutreach is the ultimate tool for influencer marketing. If you’re not new to the world of influencer marketing, then you must have heard of or used NinjaOutreach before, because this app is well-known among 25 million social media influencers and bloggers.

Just like the previous options, to find your desirable influencer, you just need to type your niche to find millions of results. You can filter your search by adding tags like company, influencer, or blogger. 

The best thing about NinjaOutreach is that you can use an automated email outreach feature where the sent messages are personalized automatically by the custom templates. It has a time-saving feature too, which is an inbuilt CRM system. 

This software will provide 24/7 support. Most importantly, it has a free trial option to help you decide if it can serve your needs. The regular package, which costs $119 per month, is quite reasonable too.

PROS

  • Saves time
  • Reaches a mass audience
  • Direct mail management

CONS

  • Customer support issue

4. Viddyoze

Viddyoze Review

Viddyoze is a fast, effective, and easy-to-use animation software, using which you can edit your product promotion or business-related videos. It would be wrong to just use the word ‘edit’ for it because the software will let you create all the materials you need to promote your business.

You won’t have to bother downloading the software as it’s a complete package based on cloud technology. On Viddyoze, you just need to follow 3 simple steps in order to make a professional video - choose a template, customize the animation, download it, and you’re done!

You can use your own company logo and watermark to send it to your hired influencer. Without any doubt, if you do the things correctly, your video will automatically draw your target audience’s attention. 

To summarize, Viddyoze is a great animation software for saving time and for effortless editing to make your influencer marketing even more successful. Read our complete review to know more.

PROS

  • Fast and Easy operation
  • High-quality editing
  • Affordable pricing

CONS

  • Difficulty in unsubscribing

5. Toonly

Toonly Review

Every entrepreneur knows that there’s no better way to grab the attention of a massive audience than to make a creative video. Using heavy-duty video editing software consumes a lot of time.

Also, you need to have the professional skills required to run those tools to do something as simple as creating a video layout. Why bother when you already have thousands of creative video layouts, animation, background, and audio files at your disposal?

Yes, we’re talking about a video making software that comes with a store full of video editing elements – Toonly

Unlike any other editing software, it has a simpler interface organized with powerful tools. So, don’t worry – even with zero editing skills, you'll be able to make a professional long or short promo video for your company.

Also, the software is well-maintained by the pros, so your data and information will remain private and secure. Here's the complete review of Toonly if you want to know more.

PROS

  • Highly compatible
  • Versatile use
  • Simple and effective

CONS

  • No auto-save feature

6. Doodly

Doodly Review Demo

Have you ever noticed how social media influencers, YouTubers, and Vloggers are taking over the internet simply by making some whiteboard video animation?

Well, studies have shown that, in some cases, animated videos can be more effective in company branding and promoting products than regular old commercial videos.

Taking this into consideration, Bryxen company has brought this drag-and-drop whiteboard video animation software called Doodly. The software is constantly used by people who want to promote their company and organization through various influencer marketing tools.

This software allows you to create tailored and realistic videos just within a seconds with tons of compatible features. And it’s recognized all over the world! Don’t believe us? Just take a peek into their website!

Or you can also read our in-depth Doodly review to know more about this amazing software.

PROS

  • Extremely easy to use
  • Free software update
  • 30-day money back guarantee

CONS

  • No free or trial plans

7. InPixio

InPixio

Sometimes, it gets hard to find a good professional photo editing software when the internet is full of mediocre video editing apps. InPixio allows you to make your dull photos look breathtaking.

Also, you can create your brand picture, brand thumbnail, brand logo, and more without any hassle. It may sound very complicated to you, but once you realize that all you need to make your photo beautiful is to simply click on the right elements, then you’ll realize that this is an easy and effective tool. 

The best thing about InPixio is that it has multiple versions. One of them is even free, with over 90 readymade effects, frames, and tools to choose from. So, you can download any of the elements from their website according to your editing proficiency level.  

Your marketing video will not be complete without a perfect thumbnail. So, InPixio can definitely come in handy in this regard. Use this software to make your marketing efforts feel effortless!

PROS

  • Tons of features
  • Online tools available
  • Low price range

CONS

  • Difficulty during installation at times

8. EasyVSL

EasyVSL

If you’re someone who’s only ever made presentation slides once or twice in life, then your experience with EasyVSL will be much more interesting than it would be for others. The software lets you create customized slides and merge them together in order to make a professional animation video or interesting slide show.

This software has been found to be useful by thousands of people in representing their company image to the audience. It only requires 4 clicks to make a video. All you have to do is: paste your scripts, choose your design and effects, add your audio, save it, and boom! You’re done. 

EasyVSL provides high compatibility, so you can send the created animations to your influencer so that they can post them on social media, internet sites, and vlogs. It’s also considered to be one of the best software for affiliate marketing.

Overall, it’s an easy professional software that you need if you want to complete your promotional efforts more creatively.

PROS

  • 100% HD quality guaranteed
  • 1-click syndication
  • 1-click translate

CONS

  • Not good for customized backgrounds

Which Best Influencer Marketing Tools You Should Choose

When it comes to choosing the best influencer marketing tool, you just need to ask yourself some questions, such as – does the tool have everything that I need? Is the tool easy for me to use? Does the tool offer the best features within my budget?

After asking these particular questions, we believe that it will be easy for you to shortlist 2-3 options in your mind. So, to pick the one from them, you can take a tour of their sites. 

In this list, you’ll find plenty of options that offer free trial offers, even ones that are applicable for an entire month. However, if you find one that seems like it could benefit your business but only offers services in premium mode, then you need to research its services thoroughly before deciding if you should invest in it.

Final Words

Without any doubt, influencer marketing tools are the way to go for promoting your company or campaign. However, there are some precautions that you should maintain before getting into these tools.

For one, you should do a little research on which influencer you’re relying on. Also, you need to maintain a good relationship with your chosen influencer because the credibility and public image of your company totally depend on the person you’re teaming up with.

Be sure to provide the influencers with essential data, such as company logo, picture, and video. And, of course, use top-notch tools to ensure that you can deliver only the best quality content to represent your product.